Northeast FLAVOR Named One of Top 10 New Magazines of 2011May 2nd, 2012 | By NEF staff | Category: From the Magazine, Out + About
Northeast FLAVOR, New England’s regional food and wine magazine, was named one of the nation’s best ten new magazines of 2011 by MediaSource/Library Journal. Out of a field of nearly 250 new publications, FLAVOR rose to the top of the ranks based on analysis by one of magazine publishing’s most respected sources. Describing it as one of the “ten shining lights” of magazine publishing, MediaSource maintained that “Despite … stiff competition from online media, the magazine business continues to chug along via the power of creativity.”
The May issue of Library Journal described Northeast FLAVOR as, “Part travel, part cooking, and part lifestyle publication, the appropriately titled Northeast FLAVOR provides an appealing and vividly colorful tour through many paths to enjoying New England foods. It has features on expected topics like maple syrup, cranberries, lobster bakes and dairy farms, but much content is less predictable, such as recipes for beets, healthier meatloaf, and New England strawberries. The recipes, accessible to casual cooks, should also appeal to foodies. . . it’s appropriate for food lovers everywhere.”
Northeast FLAVOR founders Jean Kerr, Editor-in-Chief, and Spencer Smith, President and Publisher, were convinced after careful research that a magazine focusing on the culinary traditions, native ingredients and regional chefs of the Northeast would appeal to New England consumers and those with a connection to the region. So far, their hunch has played out.
The first issue of Northeast FLAVOR debuted in 2010, and the quarterly rapidly gained momentum, with initial newsstand sales coming in at twice the projected numbers. It continues to outsell national competitors like Bon Appetit on retail shelves within the region. It is available in more than 1200 newsstand outlets throughout the Northeast, in all six New England and parts of New York state.